January 2025
AUSTIN, Texas–(BUSINESS WIRE)–F45 Training Holdings Inc.,
F45 Training, is proud to announce a banner year of growth and innovation in 2024, achieving milestones that solidify its leadership in the boutique fitness industry. With 12.4% global Average Unit Volume (AUV) growth, the opening of 75 new studios, and strategic partnerships that elevate its offerings, F45 is setting the stage to transform the fitness landscape in 2025 and beyond¹.
“2024 was a pivotal year for F45 Training, marked by the highest AUVs in our 12-year history and remarkable momentum across all our brands,” said Tom Dowd, CEO of F45 Training. “We’ve refined our business model, expanded into new markets, and introduced innovative programs that align with what today’s fitness enthusiasts value most. As we look ahead to 2025, we’re doubling down on global growth, innovation, and wellness to disrupt the boutique fitness industry and redefine how people experience fitness.”
2024: A Year of Transformative Growth
F45 Training saw extraordinary achievements across its three brands: F45 Training, FS8, and VAURA Pilates. Key highlights include:
- Global Expansion: 75 new studios opened, with 87 franchises sold across the portfolio. The brand expanded into new markets, including South Africa, South Korea, and Europe, partnering with Master Franchisees to bring its unique fitness concepts to more communities.
Record Performance:
- F45 Training AUVs increased by 12.4%, with Same Store Sales up 5.6% globally, achieving all-time highs in North America and the US².
- FS8, the innovative Pilates-Yoga hybrid, posted a 23.9% AUV increase and gained strong traction in global markets³.
- VAURA Pilates saw exceptional growth, with AUVs soaring 51.1% year-over-year, driven by the successful launch of its flagship New York City studio4.
- Membership Growth: A 19% increase in global membership lead volume and a 23% rise in franchise inquiries highlight the enduring appeal of F45’s diverse offerings5.
Game-Changing Studio Launches
F45 introduced new flagship locations and expanded its offerings to meet the evolving demands of members:
- VAURA Pilates in NYC: This luxurious “Athletic Pilates” concept combines stunning studio design with a sensory-charged fitness experience, making it F45’s highest-performing brand in terms of AUVs.
- FS8 in Austin: The flagship FS8 studio blends Pilates, Yoga, and Tone into an innovative, low-impact workout, attracting franchisee interest worldwide.
- Recovery by F45 Training: This new offering complements functional training sessions with infrared saunas, cold plunges, and percussion therapy, creating an additional revenue stream for franchisees and enhancing member recovery and wellness.
Strategic Partnerships and Recognition
F45 formed impactful partnerships to expand its reach and elevate the member experience:
- Samsung: F45 Training workouts are now available on Samsung Daily+, providing free access to F45’s extensive workout library in over 100 million households globally.
- HYROX and Spartan: Collaborations with two leading fitness competitions introduced race-preparation programs and exclusive perks for members.
- Battle Cancer: F45 hosted a global initiative to raise awareness and funds for cancer charities, with thousands of members participating in dedicated workouts.
- Dr. B Partnership: F45 launched a telehealth partnership offering FSA/HSA fitness reimbursements and a weight loss program combining GLP-1 medications with F45’s fitness and nutrition tools.
In recognition of its excellence, F45 was named “Best Circuit Workout” by Men’s Health6 and ranked in Entrepreneur’s 2025 Franchise 5007.
2025: Vision for Industry Disruption
As the boutique fitness market continues to grow, F45 Training is poised to lead innovation. The global Pilates and yoga studio market is projected to reach $417 billion by 20338, and F45 is leveraging its expertise to redefine this space with FS8 and VAURA Pilates.
The company is also enhancing its flagship F45 Training brand with new studio designs and a comprehensive strength training program featuring functional racks. Additionally, F45 plans to expand its “Recovery and Wellness” concept, providing members with holistic solutions for optimizing their health and performance.
“With a proven track record and a commitment to innovation, F45 Training is well-positioned to dominate the boutique fitness market in 2025 and beyond,” Dowd said. “Our goal is to inspire fitness enthusiasts worldwide, deliver exceptional results, and continue building a thriving global fitness community.”
For full press release click here.
For more information about F45 Training and franchise opportunities, visit F45invest.com
Sources:
6. https://www.menshealth.com/fitness/a63095747/best-gyms-2024/